CV Resume Critique

An extract of Robert´s CV Resume AFTER being redesigned and rewritten . . .

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Robert James Ashworth                                 Curriculum Vitae

37 Poplar Grove                                                                                   + 44 (0) 208 542 5016

London SW2 6LM                                                                                 +44 (0) 8921 630 289

United  Kingdom                                                                    robertjashworth@btinternet.com

PROFILE       An international Marketing Strategist – Account Director  with a flair for design    

and visualization, and a proven record of success in creating marketing solutions and advertising campaigns to drive clients´ brand development, market expansion and profitability.  Communicative and intuitive, able to establish and sustain relationships with clients,  partners and business associates, and lead sales and marketing teams to achieve exceptional results in complex, intensely competitive markets, now seeking an Interim Marketing Consultancy role

CAREER SUMMARY

2003 to date   Milnrow Advertising Limited                                                       London UK

                     www.milnrow.com  

                     Marketing Director                                                                                          

Established, resourced, marketed and developed the business, providing brand building PR, advertising and marketing consultancy to high profile corporate and SME clients

Main focus:

·        PR and networking at major trade shows and corporate hospitality events

·        Client consultations, defining and creating solutions to corporate goals  

·        Advising clients on product positioning and new product development

·        Formulating business plans, sales forecasts, company and client budgets

·        Recruiting, coaching and directing account teams and support personnel

·        Presenting creative ideas and pitching for new accounts

·        Researching market trends, competitor activity and consumer issues

·        Directing global multi-faceted marketing plans and media campaigns

·        Managing client advertising programmes - graphic design, press releases

         and advertorials

·        Directing the creative design, content and development of client websites

·        Crises management – dealing with potentially detrimental media coverage

Selected achievements:

 ·       Grew the business year on year – exceeding all profit targets

 ·       Blue chip accounts secured, developed and retained include, … … … …

 ·       Built, developed and motivated a high achieving, results-drieven team

 ·          Strategic alliances forged with key players in the industry include ... ...

 ·       Initiated and oversaw implementation of a Crises Management Manual to

         provide client with a structured communication process

 ·       Led major acquisition pitches to secure complementary businesses and

         enable the company to provide a full marketing service    

1991 – 1995      John Arnold Limited (PR Advertising Agency)                    London UK

      www.johnarnold.co.uk

                          Creative Director        

                          Contributed to the agency´s continuous growth and profitability, with direct

                          responsibility for the development of a portfolio of key corporate accounts

                          Selected achievements:

                          ·     Developed and managed pan-European advertising campaign to launch a

  major airline´s global airline reservation booking system

                          ·     Created and project managed implementation of store formats and national,

  regional and local advertising campaigns for household name  

  DIY group  

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To see the `BEFORE´version of Robert´s CV Resume, please follow this link . . .

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